Specialized digital channels and
teams to elevate your brand
above the clutter
From 5 Centuries
That's right, our network of digital experts comprises over 500 years of collective expertise with members on all continents except Antarctica (but we're working on that one)
150+ talented members of our global team
500+ years of collective experience in digital marketing. Yep...5 centuries!
$100,000,000 of ad spend managed annually
Our "Secret Sauce"
for Online Optimization
PRIVATE TRAFFIC NETWORKS
be a part of the largest private traffic networks connected to over 250,000 websites
PAID AD FUNNEL OPTIMIZATION
our paid ad funnels are profitable within 90 to 120 days
Our designers and developers bring your website dreams to life
access to 3M influencers
we've achieved multi-million-dollar revenue in under 1 year with our unique subscription approach
we have access to 30,000 affiliate publishers
grow your brand though networks with thousands of publishers
we have team members inside amazon (yes, amazon employees) who help get your products listed and keep them there
turnkey solutions to expand into online markets in China, India, and Japan
Additional Digital Services
E-COMMERCE CUSTOMER SUPPORT
We have a team of customer support professionals in the Philippines who are trained in the hemp/cbd industry, quickly learn other supplement product niches, and who can manage your chat, Messenger, and email support
EMAIL NURTURE OPTIMIZATION
Our team of email experts consistently build email generated revenue to 25% to 30% of total online sales. Email sales are essentially 100% profit margin (minus COGS)
SMS AND MESSENGER BOT RETARGETING
Our automated retargeting bot services consistently recapture 12% to 17% of abandoned carts through email, SMS, and Facebook Messenger.
SMS open rates see 90% engagement compared to 30% with email.
About the Founder
I am not a typical business person. In my life, I have...
...fallen (jumped) off a glacier at 17,000 feet in the Himalayan mountains, slid uncontrollably down an icy cliff face, and launched over a gaping crevasse before coming to a stop 3,000 feet below.
...snuck into the war zone of Rwanda in 1994 so that I could help refugees in need and document human rights abuses,
...lived in the home of the King of Hunza,
...acted in an NBC mini-series with Lea Thompson,
...stood face-to-face with a polar bear, alone in the open Canadian tundra,
...been accused of plotting to assassinate the Aga Khan,
...meditated near constantly for 25 years,
...been told by doctors that I might never walk again due to auto-immune arthritis (I'm still walking...actually, dancing),
...worked amongst people struggling to survive in the largest refugee camp in world history,
...developed a cause-marketing campaign that raised $30M for NGO aid programs in 1 year,
...written a book on practicing Mindfulness and Meditation through everyday life of family and career,
...won the equivalent of the Academy Award from the First Americans in the Arts,
...bribed my way out of Azerbaijan,
...with Samburu tribesmen in NE Africa, drank blood still pulsing from the neck of a freshly killed goat,
...passed through JFK airport security with a sword,
...watched a child carry his dying mother in a wheelbarrow down a sun-scorched road for days in an effort to transport her safely out of a war zone.
Oh, and my teams and I have helped several businesses make hundreds of millions of dollars.
We Limit our Client Count to Only 8
With focusing on small, niche industries, we realize that
we provide the highest value to our clients if we keep
the secrets of their success...well...as secret as possible.
Why only "8" clients?
8 is considered auspicious in many Asian cultures because it sounds like the Chinese words for generating wealth (發(T) 发(S); Pinyin: fā)
WHY THE NAME?
"Feather Scale" comes from an Egyptian myth. When a person dies, the goddess of truth and harmony named Ma'at takes a feather from her wing and weighs it on a scale against the individual's soul. If the soul is lighter than the feather, the person moves on to the afterlife.
If the soul is heavier than her feather...well...it's fed to a monster who eats it. We'd like to avoid that.
In our work, we seek truth and harmony. We find the essence of what works, and we make both our clients and your customers happy.
Simple. Powerful. Lighter than a goddess' feather.